Welcome to the
Part-Time YouTuber Academy.

We'll help you grow your YouTube Channel faster. While saving you hours every week.

Discover the proven strategies and techniques to thrive on YouTube - without quitting your day job.

A YouTube Channel can completely change your life - it changed mine.

If we haven’t met before - Hi, my name’s Ali 👋

I started making YouTube videos in 2017, while in my final year of medical school at Cambridge University.

I started off with 0 views, 0 subscribers and $0 in revenue. I knew absolutely nothing about filming, editing or publishing videos, but after watching hundreds of tutorials, I figured out the basics.

Growing the channel was a challenge at first.

I was working 50-60 hours a week in the hospital, commuting 2 hours a day, and trying to maintain my health and social life.

That didn’t leave a lot of time to do YouTube.

But I knew I wanted the freedom and flexibility that a profitable, sustainable YouTube channel could give me...

18 months later, my YouTube channel reached 100,000 subscribers and was making as much money as my full-time job working as a doctor.

Two years later, I hit 1 million subscribers, $1m in annual revenue, and finally made the decision to quit my day job.

Now, I’ve been a Part-Time YouTuber for nearly 6 years and my channel’s grown from zero to 4.3 million subscribers.

I genuinely look forward to Mondays, working with a team of amazing creatives, and doing what I love, with a lot of freedom, fun and flexibility. I get messages every day from people saying my videos have changed their lives. I’ve even written my first book, due to be published by Penguin later this year.

And I make more money in a single year than I would’ve made in two decades working as a doctor.

I know, it's absolutely mental.

I think it’s fair to say that YouTube has completely changed my life.

And I fundamentally believe that if you take it seriously, and figure out how to sustainably grow your channel, YouTube can change your life too.

So how do you do it? How do you unlock the power of a growing, sustainable and profitable YouTube channel? Well, it’s pretty simple…

The Simple “Secret” Formula to 100,000+ Subscribers

Over the last 6 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way.

I’ve spent thousands of hours, and over $100,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business. And while I’ve learned a hell of a lot of things (more on that later), the biggest thing I’ve learned is this:

There’s no secret to building a life-changing YouTube Channel.

It’s just a matter of:

Creating videos that people find valuable
Posting them on YouTube at least once a week
Repeating this for at least 2 years

That’s all it takes.

I personally guarantee that if you follow this 3-part formula, your life will change in ways you can’t imagine.

You’ll learn incredibly useful skills, you’ll make friends with amazing people from all over the world and you’ll start to generate ‘passive’ income. You might even get messages from people about how your videos have changed their lives 😳

Enrol Now

But you probably already knew that.

All of this stuff is easy in theory, but difficult in execution. Why?

Why do so few creators actually succeed on YouTube?

One word - time.

Growing on YouTube is hard, because it takes a lot of time. And unless you’re unemployed with no family and no friends, time is probably something you don’t have a lot of.

Sure, if you’re a 14-year-old kid with all the time in the world, you could dance on TikTok during the day, and make Minecraft videos at night.

But if you’re like me, and you’ve got an actual job, or a family, or you just don’t have 40+ hours a week to devote to your YouTube Channel as your second job, things are a lot harder.

To be a successful YouTuber, you’ve got to balance a bunch of different skills, some of which have entire university courses built around them, which can take years to master.

And especially if you’re juggling your real life alongside your YouTube life, these can all feel like a huge time sink.

There are dozens of ways in which YouTube sucks up your spare time

Strategy & Niching

There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?

Idea generation

Of all the ideas out there, how do you choose the ones that are more likely to grow your channel? You don’t want to waste time making videos that no one’s going to watch. And you have this problem every week, for years.

Titles and Thumbnails

You know how important they are, but you don’t have the time to think about them properly. And when it comes to making the thumbnail, you know your thumbnails aren’t as nice as you want them, but it just takes so much time to get them looking good.

Scripting

It takes ages to research and script videos. You wanted to be a YouTuber, but you didn’t realise that you had to become a professional writer as well.

Filming

You don’t know what camera gear to get, you don’t want to spend ages watching reviews… And then you’re talking to a camera, you’re screwing up, it takes an hour to film a ten-minute video and you’re sitting there thinking “what am I doing with my life”.

Editing

It takes 10+ hours to edit a video. It’s fun the first few times, but then it becomes a chore. That’s 10 hours a week you could be spending with your family, doing a hobby you actually enjoy, or even doing higher-leverage things for your YouTube channel. And if you’ve ever tried to outsource video editing, you know how much of a nightmare that is - sourcing, trialling, and hiring freelancers who end up flaking and not working out.

Monetising

At the point where you’re ready to monetise, you start getting brand deals. But you don’t know how much to charge. You spend ages going back and forth with brands, on deals that go nowhere. That’s hours of time wasted every week.

Staying up to date

The YouTube algorithm is always changing. It’s practically a full-time job to keep on top of what’s going on. You'll want to stay on the cutting edge of these changes so you’re not wasting your time creating content that no longer works.

And whether you figure it out on your own or not, you’ll also have to do all this while juggling your job, relationships, family and health, while doing your best to avoid burnout.

I’m not saying that you can’t figure all of this out on your own. I did, but it took me 6 years, and $100k+ in courses and coaching.

Yes, there are thousands of hours of videos out there teaching you how to do all of these things, but all those videos will take you thousands of hours to watch, and thousands of hours to implement.

And even then, you might still get it wrong and not see any results.

So how do you succeed on YouTube without giving up all your spare time?
You build a Content Production System.

That’s the secret.

If you can systemise and operationalise your YouTube channel, you’ll be able to pump out high-quality content that genuinely helps your audience and grows your channel, without sacrificing all of your time.

Walk into any McDonald’s, anywhere in the world and you’ll get the same service. McDonald’s have done a great job of systemising their business. The systems are so good, and so evolved, that you get ridiculous volumes of ‘product’ in a ridiculously short time.

Just like McDonald’s (and in fact, all other businesses), you want to build a system around your YouTube channel, and wider content creation business.

Systems provide leverage. Leverage is how you increase your output while saving time.

That’s the true secret to succeeding as a Part-Time YouTuber. Build a system.

Build a system for generating ideas.
Build a system for creating banger titles and thumbnails.
Build a system for expanding, for outsourcing, for monetising.
Build a system for knowing what videos are likely to perform well.
Build a system for scripting, for filming, for editing, for publishing, for repurposing, for analytics.

And no - this doesn’t suck the creativity out of being a creator. Instead, it multiplies it, because you’re spending your time focusing on the creative parts that you actually enjoy.

When you systemise the living daylights out of your YouTube channel, and the wider business around it, you’re able to maximally leverage your own time.

This means you can create amazing videos without sacrificing large amounts of time.

Of course, it still takes plenty of effort to make compelling YouTube videos. But if you’ve got a system, it takes a lot less time.

I’ve built these systems for my channel and my business.
And I can help you build yours too.

The Part-Time YouTuber Academy condenses 6 years and thousands of hours of YouTube experience into an immersive, interactive course.

I’ll teach you everything about the Infinite Content Engine, the system that I’ve used to grow my own channel, and that I’ve taught to 3,000+ other creators.

By the end, you’ll know how to build your very own Infinite Content Engine that’ll save you lots of time for the rest of your YouTube career.

Throughout my journey over the last 6 years, I’ve had constant questions from other creators asking about how I grew my own channel as a Part-Time YouTuber. So in 2020, I started the Part-Time YouTuber Academy as a way to help creators invest their time into what really matters when it comes to being a Part-Time YouTuber - building a system.

The systems we’ve developed and which we teach in the course grew my own channel from zero to 1.2 million subscribers (with $1,000,000 in annual revenue) while working full-time as a doctor.

And the systems I’ve continued to develop and use since then have grown my channel to 4.3 million subscribers (with $4,600,000 in annual revenue). All while “working” under 10 hours per week on the channel.

As you’re working your way through the course, here’s a flavour of what you’ll get:

You’ll go through our Niche Discovery Framework, to help you figure out your niche and what to make videos about, so you’re not wasting time creating content that’s unlikely to work for you in the long term

You’ll get my Outsourcing Almanack - a system for outsourcing editing, including job descriptions and a step-by-step guide to finding the perfect video editor who edits in your own style. This’ll help you save 10+ hours every single week.

You’ll learn my Perfect Packaging Process, a step-by-step framework (including best practices, templates and tools) for creating compelling titles and thumbnails quickly and efficiently, so you’re not spending hours trying to craft the ‘perfect’ title and thumbnail combination every time.

And so you’re not wasting hours creating videos that no one’s going to click on because the title and thumbnail suck ;)

You’ll learn my HIVES Framework for structuring and scripting your videos so that you’re not wasting your time trying to reinvent the wheel every time you make a video.

You’ll build your own streamlined Infinite Content Engine, with the next 3-6 months of content planned out, so you can sustain your output after the course ends.

You’ll build your own Idea Generation Machine that’ll help you generate ideas, and tell you which video ideas have a higher chance of going viral and growing your channel, so you’re not wasting time making videos that are unlikely to perform well.

Okay, that's a lot of stuff. But does the Part-Time YouTuber Academy actually work?

How we've helped Beginners to shortcut their YouTube learning curve

Izzy had never made a video before she took our course. She implemented everything she learned, and her channel has grown to 300k+ subscribers since.

"I think the content is super helpful, especially for a beginner to really get an idea of the YouTube landscape and how everything works. Secondly, the amazing community of creators was something I never expected and has actually been the most valuable takeaway for me."

Izzy Sealey (363,000 Subscribers)

Ellie-Jean was (almost) a complete beginner when she joined PTYA. Almost as soon as she started posting, her channel started to take off. She took the course a second time a few months later to consolidate her learnings, and to get more feedback.

“I found loads of really great resources through the Academy. It’s really helped me to think about capturing everything I see and putting it somewhere I can return to it. I’d recommend others to join because it’s such an amazing community.”

Ellie-Jean Royden (280,000 Subscribers)

Clara had made a handful of videos before taking PTYA early in her YouTube career. She has grown her channel (in Spanish) to 200k subscribers.

"I really liked the sessions with Ali, and the community in Circle. Everyone was so positive, encouraging and helpful, and learning about Ali’s journey and experience firsthand was really motivating. I started my channel only a few months before PTYA launched [...] so learning about everything in an easy to digest way was super helpful. After taking the course, I knew exactly who my target audience was and what I needed to do to make good videos.”

Clara Carmona (210,000 Subscribers)

PTYA has also helped more Intermediate YouTubers level-up their channels.

John had made ~35 videos, and was on 1,000 subscribers when he took PTYA. Since then, his channel’s grown to 300k+ subscribers and changed his life.

“Having a smaller community to compete with really motivated me to bring my A-Game… I would recommend PTYA to anyone who’s thinking about starting a YouTube channel and who knows they’re going to be able to take it seriously. I do think PTYA is the best course I’ve seen on the topic”.

John Coogan (300,000 Subscribers)

Daniel had made a few dozen videos, and had 3600 subscribers when he took PTYA. His channel immediately exploded, and he’s now approaching 900,000 subscribers.

Dami had made ~15 videos, and had 500 subscribers when she took PTYA. Since then, her channel’s followed the classic exponential growth curve, and she’s now approaching 800,000 subscribers..

"Although it took a lot of luck and strategizing to grow my YT channel, the course was an incredible value - from mindset, tried and tested tips, to customized feedback from an amazingly supportive community. It will give you a great foundation to kickstart your Youtube journey."

Dami Lee (756,000 subscribers)

Tiago Forte had been making videos on-and-off for a decade. He decided to take YouTube seriously when he took PTYA. His channel immediately exploded, drove millions of dollars of revenue for his business, and helped his first book hit the bestseller charts.

"We invested over $300,000 in our YouTube channel when we decided to take it seriously. The $5k for the Executive version of PTYA was one of the highest ROI expenses we've ever had in our business. I'd recommend it to anyone looking to shortcut the long learning curve of YouTube"

Tiago Forte (162,000 Subscribers)

PTYA has also helped Advanced YouTubers level-up their systems and their channels.

Ankur had been making videos for 3 years, and had 36k subscribers. Take a look at what happened as soon as he took PTYA.

“I would absolutely recommend PTYA to anybody who wishes to start on their YouTube or content creation journey. It’s brilliant to be amongst like-minded people, it’s so awesome to be connected with people across the world […] and to then identify your own path. It’s wonderful that this programme continues to thrive.”

warikoo (2,880,000 subscribers)

Ethan was already a full-time YouTuber with 400k subscribers. But taking PTYA helped him level up his channel across all fronts.

“There’s no secret trick to making it on YouTube, but what Ali and the team are going to show you is how to stack the deck in your favour. Ali will leap you way ahead of the curve and put structure and systems in place so you can consistently churn out better and better content”.

Ethan Chlebowski (1,590,000 Subscribers)

Chris already had a YouTube channel for his podcast, “Modern Wisdom” with 100k subscribers. But after taking PTYA, he decided to rebrand and relaunch his YouTube channel, taking the insights he learned from the course. Since then, his growth has absolutely skyrocketed.

"Part-Time YouTuber Academy really helped to take me from a total noob in regards to how YouTube works to pretty well-informed. It was a one-stop shop for me. It made a massive difference - the content that he and his team created is very useful and still now, 3 years after taking the course I am continuing to rely on some of the resources that I took from it then. I highly recommend it."

Chris Williamson (914,000 subscribers)

Dr Julie Smith already had a significant presence on TikTok but wanted to break into YouTube as well. She took PTYA, immediately applied her learnings, and her channel exploded.

Okay, so PTYA has clearly worked for other creators. But will it work for me specifically?

Well, that depends. This certainly isn’t a magic bullet. And it’s not a get-rich-quick scheme. Success on YouTube is probabilistic.

We can help you save time and can teach you what you need to know to stack the deck in your favour.

But we can’t actually do the work for you. You have to put in the effort yourself.

Let’s start with who the course won’t work for - this course isn’t for you if:

You're not willing to put in the time and effort to make 1 video every two weeks, and to commit to consistency for the long term.
You're looking for a magic bullet that'll get your channel to grow without any effort. There's no secret here. It's just about putting in the work, doing it consistently, and stacking the deck in your favour in whatever way you can.
You're hoping that starting a YouTube channel will be a get-rich-quick scheme. Again, that's not how it works. There are no shortcuts.
You're looking for a guaranteed path to 10k, 100k, or 1M subscribers. There are no guarantees in this game. It's like signing up for a writing course and expecting to have 1M readers per month for your blog, or 100,000 sales of your book. That's not how it works. We'll teach you the systems and processes that have worked for us and our students, but we obviously can't 'guarantee' any specific result.

Again, the one thing we can guarantee is that if you create useful videos, publish consistently, and do this for 2 years, your life will change.

Our only objective is to make it easier for you to maintain that level of consistency by building systems and saving time.

If that sounds like something you'd like, then this is the course for you.

If it's not what you're looking for, then sorry for wasting your time in reading this far, and we wish you the very best of luck. Regardless, feel free to email us if you need a hand with anything!

But - if you’re committed to growing your online brand and putting yourself in the best position to build, sustain and succeed at this YouTube thing, we're here for you, and we promise you'll get large amounts of value from the course.

The specifics of what this looks like can get a bit complicated, because (a) the course materials are pretty varied, and (b) the specific value you'll get from it does depend on your YouTube experience level. We've tried to break things down (very roughly) by subscriber count. Naturally, this is an imperfect metric, but it's the best we've got to stratify people, so please take the specific breakdown with a pinch of salt.

Please click your experience level with YouTube (subscriber count) and we’ll explain whether the course is a good fit for you.

0 - 100 Subscribers

This is the hardest phase of being a YouTuber. You’ve probably put off starting the channel for a while and you’re brand new to the game. It’s the steepest part of the learning curve, and you’re overcoming your demons to put yourself out there. It’s also where you’ve got the highest chance of sinking a bunch of time into doing things that are either inefficient or downright useless.

Your first step is to Get Going. You’ve got to take the plunge, create the channel, and start making your first few videos. It’ll feel like a struggle, you won’t have any subscribers, and you might not even know what you actually want to make videos about. That’s okay - everyone starts from zero in terms of skill and traction.

If we’re being honest, most of the content in the course can be better applied when you’re a YouTuber with more experience. 50% of the material is around what it takes to make amazing videos, and the other 50% is around strategy, systems, expansion and monetisation. When you’re just starting out, this stuff could feel very overwhelming.

If you don’t have a YouTube channel yet and you don’t know whether YouTube is even right for you, this course definitely might feel a bit too much for you. You’d benefit more directly by taking our $1 Part-Time YouTuber Foundations course instead.

However, if you’re a beginner to YouTube and you’re keen to invest in your success, then you’ve absolutely come to the right place. We’ve distilled 6 years of experience into this course in the hopes that you can avoid making the same mistakes we did, and so you can be guided by the lessons we’ve learned along the way.

It’ll make it endlessly easier to get you over that hurdle of getting started, it’ll skyrocket the speed of your progress through the initial stages, and it’ll encourage you to take YouTube seriously.

The other good news is you’ll always have access to the course materials and you’ll be in contact with us forever in the community, so you will always have answers and support when needed in the future too.

To get you ready to start filming as soon as you can, we’ll give you free access to the Part-Time YouTuber Foundations course, which you can watch and action before jumping into the more detailed material in the rest of the course.

You’ll also get free access to my Video Editing with Final Cut course, so if you’re a Mac user that’ll be super helpful for learning the ropes of video editing. If you’d rather not use Final Cut Pro, that’s fine - any editing software will do, and we’ll signpost you to the best tutorials for efficient learning.

100 - 1,000 Subscribers

1,000 - 10,000 Subscribers

This is where it starts to really get fun. You’ve passed the 1k subscriber mark, you’ve clearly been making videos that work and you probably have an idea of what’s good for you on YouTube. But, you might not be entirely certain how to get yourself to the next level. You’re not yet making the money you want on the platform, and you’re not sure you’re spending your limited time in ways that maximise your results. You might even be feeling close to burnout with how long it’s taken you to get to this point, and how long the road ahead looks. We’ve got you.

You know how to make ‘good’ videos that you don’t cringe at, and your videos are clearly resonating with some sort of audience. Your biggest gains are now going to come from Getting Smart - from treating your YouTube channel more like a business.

How the course can help - It’s time for you to take things to the next level. But first, the basics. We need to make sure your videos are actually the best they can be. The first 50% of our course content is focused on video quality: it’s time for you to make sure you’re fully up to speed with the best practices and strategies on YouTube for video hooks, titles, thumbnails, content, structure and topics. It’s always valuable to re-approach your target audience and niche and make sure you’re actually making the right videos for the right people, even if you’re a ‘bigger’ YouTuber.

But it’s really the second half of the course content that’s key for you. We’ll show you exactly how to put systems in place for doing what you’re currently doing faster, more efficiently, more effectively and eventually better. We'll teach you the ins and outs of outsourcing so that you can get editing (and maybe other aspects of your process) off your hands so you can focus on the really fun stuff. And you’ll also get to have a transparent look into how monetisation, numbers, and communication with brands looks at various stages of growth to help you take up financial opportunities you might already be overlooking or are building towards.

10,000 - 50,000 Subscribers and beyond

You’re a pro (and we hope it feels like it). You’ve been publishing videos for a while now and you’ve made videos that were a hit with your audience. You’ve been making some money on the platform and have probably been doing this thing for a while, but you might be in a bit of a rut. You’re not seeing the results you really want: views, engagement, money and growth. You’re not seeing the return on investment for all the time you pump into your channel. You’re not sure what the best next step is and you want to take your entire business to the next level in a sustainable fashion.

Your next level of growth - You know how to make decent videos, your videos are resonating with your audience, and you want to treat this YouTube thing like a business. At this point, you want to focus on optimising your content-creation workflow (through strategy and systems), figure out good ways to monetise your existing audience in a non-scammy way, and work on outsourcing the aspects of your production that don’t excite you anymore. This will mean that you’re putting your focus into the correct things, not wasting a moment of your time on things you don’t need to - and ultimately enjoying the process a whole lot more.

How the course can help - Content-wise, the first half of the course content is aimed at levelling up your videos in terms of titles, thumbnails, hooks, structure, branding, storytelling, production value and vibe. You’ve probably got most of these fundamentals down, but improving video quality is always a work in progress and you’ll hopefully pick up some interesting techniques that you can start to apply to your work immediately.

The second half of the course content should be particularly interesting and applicable for you - that’s where we focus on expansion, distribution, monetisation and systemisation. We’ll teach you how to syndicate your content to multiple platforms, how to build a team around your business so that you’re not having to do grunt work yourself, and how to think about monetisation beyond Adsense and brand deals.

By the end of the course, you’ll hopefully be buzzing with new ideas, with a bunch of improvements for your channel lined up to get working on. You’ll have a roadmap for the future of your channel that should get you super excited and most importantly, you’ll have a system in place that will allow you to keep all of this part-time.

However, if you want to double down on the opportunity to level up your channel and your YouTube business as a whole, you might be a good fit for our Part-Time YouTuber Accelerator. Not only does the Accelerator contain everything you’ll get as part of this self-paced course, you’ll also get weekly office hours with the team I’ve built around my business, exclusive Slack groups and Q&As, feedback from our team on your videos for the next 12 months and much more…

Here’s another fun stat - we’ve got a 30-Day Money Back Guarantee, where if students have done the work (i.e. completed the course) and aren’t happy with the course for whatever reason, they can get a full, 100% refund.

I’m sold already. Enrol Now

Okay, I get it - the Part-Time YouTuber Academy is incredible.
But what’s actually in the course?
What do I get when I enrol?

Great question :) Here’s what our course curriculum looks like:

🧑‍🏫 Introduction: The Part Time YouTuber Blueprint

🕵️ Chapter 1: How to Find your Perfect Niche

🌟 Chapter 2: How To Stand Out On YouTube

💡 Chapter 3: How To Generate Endless Ideas

We have our niche, and we know how to stand out from the competition. Now it’s time to make some videos 🙌We’ll cover the art of generating creative and compelling ideas for your YouTube videos. This chapter is packed with practical frameworks and techniques that will ensure you never run out of content ideas again.
We'll kick things off by introducing the concept of capturing ideas into a video homebase. Say goodbye to scattered thoughts and missed opportunities. We'll provide you with a systematic approach to organise and store your ideas effectively. With a central hub for your video concepts, no brilliant idea will slip through the cracks again.
We’ll then tackle the common "problem of ideas." We'll dive into why creators often struggle to come up with fresh ideas and equip you with strategies to overcome this creative block. From understanding the underlying causes to implementing specific tactics, you'll break through the idea barrier and unleash your creativity like never before.
We’ll then go on to explore various idea generation frameworks like the "Birdsong Technique," a method that helps you draw inspiration from other creators and industries to spark innovative ideas. We'll also teach you how to “coal mine” - digging deeper into your existing content to uncover hidden gems that can be repurposed or expanded upon.
The chapter also covers viral replication, teaching you how to analyze successful videos and replicate their key elements while adding your unique twist. We’ll share tips on leveraging the power of search algorithms and keyword research to identify untapped video topics and trends.
One of the highlights of this chapter is the "5 Months in 5 Minutes" method. We’ll walk you through this sick framework that enables you to generate a massive backlog of video ideas in just a few minutes. By leveraging this and other techniques, you'll have a wealth of content concepts ready to be developed, saving you time and ensuring a consistent flow of engaging videos.

By the end of this chapter, you'll be armed with a toolkit of powerful frameworks and techniques. You'll have the power to capture, develop, and execute a continuous stream of creative and captivating video ideas.

✍️ Chapter 4: How to Write Incredible Titles

An amazing idea for a video is a great start, but we need to make sure people actually click on our videos once we publish them. In our Titles chapter, we’ll unravel the secrets of creating captivating titles that grab your audience's attention and optimise your videos for success. Titles are the gateway to your content, and with a captivating title, you can effectively communicate the value of your videos and entice viewers to click and watch.
We'll explore the crucial role that titles play in capturing audience attention and maximising engagement. We'll dive into the difference between browse intent and search intent, providing you with strategies to attract viewers based on their browsing behaviour. By tailoring your titles to align with your target audience, you can significantly increase your video's visibility and engagement.
But what makes a "good" title? We'll break it down for you. You'll learn how to craft titles that are concise, descriptive, and intriguing. We'll delve into the psychological factors that influence viewers' decision-making processes and reveal practical tips for leveraging those factors to create attention-grabbing titles.
Next, we’ll cover the potential of AI tools and techniques in generating effective titles. By harnessing AI tools to analyse data and generate title suggestions, you can save time and enhance your title creation abilities, giving your videos a competitive edge.
And that's not all. We're taking you step by step into the world of crafting banger titles We'll provide practical examples and walk you through our tried-and-tested process. By combining creativity, data analysis, and strategic thinking, you'll master the art of crafting titles that drive views and engagement.

By mastering the art of title creation, you'll unlock the potential to captivate your target audience and increase click-through rates. You’ll know how to create compelling titles that optimise your videos for success in the competitive world of YouTube.

🖼️ Chapter 5: How to Make Banger Thumbnails

You’re crafting incredible titles; now it’s time to lock down the art and science of creating captivating thumbnails that grab viewers' attention and compel them to click on your videos. Thumbnails play a crucial role in driving engagement and attracting a wider audience to your content. With eye-catching and compelling thumbnails, you have the power to differentiate yourself from the sea of content and increase the likelihood of viewers clicking on your videos.
We'll dive deep into the world of thumbnails and explore the distinction between professional and amateur designs. We'll provide insights into the visual elements, design principles, and techniques that contribute to creating professional-looking thumbnails. By understanding the key components of an effective thumbnail, you can elevate the visual appeal of your videos and establish a consistent and recognizable brand identity.
But that's not all. We'll guide you on how to develop your own house style for thumbnails. By establishing a cohesive visual identity across your thumbnails, you'll ensure that they align with your channel's branding and reflect the unique personality of your content. Consistency in thumbnail design helps viewers recognize your videos at a glance, fostering a sense of familiarity and trust.
We'll also walk you through the process of A/B testing. By experimenting with different variations of thumbnails and analysing performance metrics, you'll have the opportunity to refine your designs over time and continuously improve click-through rates and viewer engagement.

By mastering the art of thumbnail creation, you'll be equipped with the skills and knowledge to craft visually appealing and clickable thumbnails that stand out in the crowded YouTube landscape. The insights shared in this chapter will empower you to create thumbnails that captivate viewers, boost click-through rates, and ultimately drive the success of your YouTube channel. Get ready to unleash the power of compelling thumbnails and watch your videos soar to new heights of engagement and popularity.

🍿 Chapter 6: How to Boost your Watchtime

📈 Chapter 7: How to Grow on YouTube Part-Time

Once people are clicking on your videos and enjoying them, we need to get them to stick around for the long run. It’s time to explore the ingredients for building a deep and meaningful connection with your audience. It's not just about creating amazing content; it's about forging a bond, earning trust, and leaving a lasting impact.
Introducing the "ABCs of Connection," our secret formula for channel success. This formula encompasses Aesthetics, Branding, Confidence & Delivery, and Personality. Together, they lay the groundwork for a channel that resonates with your audience on a personal level.
In the Aesthetics section, we'll dive into techniques and best practices to enhance the visual appeal of your channel. From captivating thumbnails to eye-catching banners and a cohesive design, we'll show you how to make your channel visually irresistible.
Branding plays a crucial role in establishing your channel's unique identity. We'll guide you through the process of defining your brand, incorporating consistent messaging, and creating visual elements that align with your content and values.
Confidence & Delivery are key elements in connecting with your audience. We'll equip you with practical tips and strategies to boost your on-camera presence, enhance your delivery style, and exude confidence that captivates your viewers.
Lastly, we'll explore the power of embracing your authentic personality. By being true to yourself, sharing personal stories, and engaging with your audience in a genuine way, you'll create a channel that feels like a genuine connection with each and every viewer.

By implementing the ABCs of Connection, your channel will not only provide valuable content but also cultivate a sense of belonging and connection. You'll make people fall head over heels for your channel, transforming casual viewers into loyal fans and dedicated supporters. Get ready to create an irresistible channel that captivates hearts and leaves a lasting impression.

♻️ Chapter 8: How to Repurpose your Content Effectively

What’s the overarching challenge everyone faces when it comes to content creation? The sheer amount of time it takes. This chapter is where we tackle the ever-present challenge of managing our time effectively. We get it – life can be a whirlwind, and finding the right balance can feel like a juggling act. But fear not, because we're here to help you navigate through it all and get the most bang for your buck with the time you’re spending on growing your channel.
We’ll kick off with the Time Audit; taking a step back and evaluating how we’re spending our time, where our bottlenecks are etc. We'll guide you through a simple self-assessment process, helping you identify areas where you can make improvements and ensure you're dedicating enough time to the right YouTube goals.
Next up, we’ll fire up the Idea Generation Machine once more to make sure you’re using it to its full potential to shave down the amount of time the ideation part of your process is taking.
Then we’ll dive into Slow Burn Writing. Writing can sometimes feel like a massive time sink, but fear not – we've got some tricks up our sleeve. We'll share strategies to help you write high-quality scripts efficiently, avoiding common pitfalls and keeping your ideas flowing smoothly.
Then it’s time to supercharge your filming process with batch filming. We'll guide you through the planning, setup, and execution, making your batch filming sessions a breeze. More content, taking less time and less energy.
Next, we’ll help you create publishing automations so you’re working smarter, not harder when the time comes to hit the publish button. We'll share strategies to simplify and automate the publishing process, freeing up your time to focus on creating more content.
But what if you're feeling overwhelmed or find yourself stuck? Don't worry, we'll tackle those blockers together. We'll provide guidance on when and how to delegate tasks, and we'll discuss the possibility of hiring freelancers to support your YouTube journey. You don't have to do it all alone.
We’ll also cover what to do if you’re curious about hiring and working with freelancers, whether that’s editors, thumbnail designers or writing assistants. We'll provide insights and tips on how to find and hire the right freelancers for your specific needs, ensuring you can leverage their expertise and save yourself valuable time.
To tie it all together, we'll walk you through the whole system, giving you a comprehensive understanding of how all the pieces fit together. We'll also explore the concept of the Ideal Week and show you how to carve out time for your YouTube endeavours while balancing other commitments.

By implementing these strategies and embracing the power of efficient time management, you'll be using your time efficiently, keeping your content flowing and creating a sustainable Part-Time YouTuber lifestyle. Get ready to make the most of your time and achieve your YouTube goals like a pro 🏅

🚀 Chapter 9: How to Expand your Empire

You'll also get access to our Creator Booster Pack (worth $949):

The Part-Time YouTuber Academy isn't the only course we've created to help people become successful, confident and driven content creators with thriving businesses.

So we decided to give you our other courses too.

Creatorpreneur Academy ($799)

Creatorpreneur Academy is a self-paced online course, with 6+ hours of content across 40+ lessons, where you'll learn everything there is to know about transforming your creative side-hustle into a sustainable operation that's highly profitable, hugely scalable, and ridiculously fun.

In particular, we'll be taking a deep dive into the principles, strategies, and tools businesses use to achieve consistent and sustainable growth, giving you a bunch of actionable + timeless insights you can use immediately to supercharge your creative projects.

Camera Confidence Masterclass ($149)

In this course - with over 4.5 hours of content across 40+ lessons, I’ll be teaching you everything that I’ve learnt about camera confidence over the past few years of making hundreds of videos and coaching over 3,000 students as part of my Part-Time YouTuber Academy.

We’re going to cover a bunch of principles, strategies and tools for being more comfortable on camera, and you’ll see real life evidence of these techniques in action as I take various members of my team through the exercises, and give them feedback throughout.

How much does this cost?

For context, you could pay $10,000 for an hour of my time over a Zoom call for a private coaching session. Or if like plenty of conference organisers do, you could pay $20,000 to fly me out to give a 30-60 minute talk where I cover 1% of what you’ll learn in the course. So that’s one way of putting our pricing into context.

You could also pay $4995 to sign up to our Part-Time YouTuber Accelerator.

The other way to put our prices into context is to think of it as an investment in your YouTube “business”. If you’re treating YouTube as a hobby, this course probably isn’t for you. But if you’re treating it like a business, then investing some money in saving time and increasing your odds of success seems like a no-brainer. Especially given (a) how much your life can change, and (b) how much money you stand to make if your YouTube channel goes well 🤷

Anyway, enough spiel - here's the price.

The Part-Time YouTuber Academy

$995

One-time fee

Enrol Now

🧠 The Core PTYA Curriculum - 10+ hours of material teaching you everything we know about YouTube from getting started all the way through to monetising, building a team and turning your channel from a hobby into a thriving business.
📚 PTYA Bonus Modules - More than 16 hours of extra video training on camera gear, studio setups, monetisation, repurposing, community building, newsletter creation and more.
🔑 Lifetime access to all the course material so that as your channel grows, there’ll always be useful information and insights you can benefit from every step of the way.
💪 Creator Booster Pack - You’ll get access to two of our biggest courses Part-Time Creatorpreneur and Camera Confidence to help you become a successful, confident and driven content creator with a thriving business (both worth well over $900).
📕 Our PTYA Workbook - this is a 56-page digital supplement to the course which breaks down each of the lessons into exercises you can use to really consolidate the learnings into actions that will supercharge your growth.
🚀 Our Part-Time YouTuber Productivity System, which includes checklists, frameworks and templates to turn you into a content-creation beast…
- 🚂 Create videos consistently and effortlessly through our Infinite Content Engine
- 🐝 Write scripts that captivate your audience using our H.I.V.E.S Framework and video format templates
- 📸 Identify the perfect camera, audio, and lighting gear for your budget (whatever your budget is) with our Gear Guru Checklists
- 💡 Never run out of video ideas again using our Idea Generation Machine (our 7-part Framework for generating endless content ideas), our 5 Months of Content in 5 Minutes template and our 4A Framework.
- 📗 Find the perfect editor or writer using our Outsourcing Almanack - a step-by-step method with a checklist for outsourcing, including pre-written job descriptions for editors and trial tasks for writers.
- 🔥 Showcase your individuality and stand out from the crowd with our Forge Your Brand Framework - a combination of 3 of the best systems we’ve ever used to help you identify and leverage your authentic edge as a creator, and to help you understand how to attract subscribers even in a crowded niche
- 🧭 Ensure your videos always connect with the audience you want using our Creator’s Compass
- ☄️ Find the intersection between the videos you want to make and the ones which will grow your channel with our Identity Analyst template
We’ve also got exclusive interviews with over 20 creators including Mrwhosetheboss, Matt D’Avella, Nathaniel Drew, Lana Blakely, Elizabeth Filips and more, where they chat to us about different aspects of their content creation processes, their unique strengths as creators and how they think about content creation on YouTube. Our guests have a combined total of over 36 million subscribers, so there’s an incredible amount of expertise you can learn from.
🎁 Exclusive Bonuses - Just for fun, we’re bundling in a bunch of incredible bonuses too. Keep scrolling for more 😉

🎁 Wait, did you say free bonuses?

Yup. We’ve decided to bundle in a bunch of free bonuses, just for fun:

Free Bonus #1

Access to the PTYA Community

Our community is one of the main reasons our students have enjoyed our course so much. Once you enrol, you'll get access to our community of over 4,000 like-minded creators who're sharing their wins, struggles, and learnings and are always ready to help solve your YouTube-related issues or answer your questions. You’ll also get access to our live in-person events around the world, which are exclusive to alumni of PTYA.

Free Bonus #2

Part-Time YouTuber Foundations

Over 4 hours of instruction to teach you everything you need to get started with YouTube, like how to script, shoot, and edit your first video. It’ll also teach you how to set up an awesome-looking channeland talk confidently to the camera so that you’re ready to start churning out awesome videos if you haven’t started already.

Free Bonus #3

Video Editing with Final Cut Pro X Online Course

(Normally on Skillshare, where the subscription costs $180/year) - In this 3-hour course, you'll learn everything you need to get started with Final Cut Pro and take your editing to the next level. We'll work to create a YouTube-style video following a 3-part workflow.

Enrol Now

Our 100% Satisfaction Guarantee & Money-Back Promise

We want the investment in this course to be an absolute no-brainer for you - if you’re actually going to do the work 😉

“Do the work” technically involves completing the core modules. If you’ve done that and for whatever reason aren’t 100% happy with your experience, drop us an email (within 30 days of purchasing the course) and we’ll happily refund your entire payment .

However, please note that the money-back guarantee only applies if you’ve completed the entire course and included your reason for the cancellation in the email.

Frequently Asked Questions…

Do I need to have a YouTube channel before I take the course?

Should I wait until I have a certain number of subscribers before I take the Part-Time YouTuber Academy?

What experience with YouTube do I need to have?

I’ve made 100 videos already, is this course for me?

What sort of channel is the course suitable for?

Is it possible to pay in instalments?

Does this course teach me how to edit my videos?

Can I get an invoice?

🎓 Scholarships

We know that some people might not be able to afford PTYA and we don’t want the price to exclude individuals who are passionate about successfully growing their YouTube channel.

That’s why we’re offering some scholarship options to individuals who can show an enthusiasm and passion for growing their channel and who'd benefit from the content of the course. To apply, you must be over 18 and have an existing YouTube channel with at least 3 published, full length videos (not just Shorts).

If you meet these requirements, please write answers to ALL the questions in this form and attach a link to an Unlisted YouTube video - NO LONGER than 2 minutes in length - introducing yourself, explaining why you’d benefit from the course, why you’re applying for a scholarship, and finally what your goals and aspirations are for your channel.

Applications which don’t answer all the questions, or which provide a video longer than 2 minutes won't be considered.

Feel free to submit your application here.

Applications are reviewed on an ongoing basis at the end of each month. Just as a heads up, we’ll get back to you with our decision at the start of the following month. Thanks and good luck!

(Please make sure your application video is ‘Unlisted’ rather than ‘Private’ otherwise we won’t be able to see it!)

Frequently Asked Questions - Scholarships

Are there scholarships available for the Accelerator package?

My application video is 2 mins 5 seconds long, will this be accepted?

Where is the link to the application form?

I haven’t got 3 videos published on my channel, can I still apply?

When will I hear if I’m successful?

Can I get feedback on my application?

I don’t need a full scholarship, is there an option to get a discount?

Shervin Shaikh

Yogi & YouTuber
43.2k Subscribers

"This is the only course on YouTube where you can meet like-minded folks who will keep you accountable to posting videos & improving your skills. It's a like a mini-semester in Uni/College - I made new friends I still talk to everyday, I learned how to create great videos from start to finish, and I optimised my systems to increase my CTR and Watch Time."

Cora Harrison

Investor & YouTuber
98k Subscribers

"PTYA saved me a lot of time when it came to finding better equipment that drastically improved the quality of my videos. You know this was all great information because it was coming directly from someone who makes multiple high-end Youtube videos a week and, as a result, has more than 3 million subscribers."

John Gadget

Tech YouTuber
102k Subscribers

"Massive amounts of knowledge and learning, questions answered, friends made, ongoing access to content, new events scheduled for alumni, and the rather strange occupation of YouTuber 'normalised'. If you're serious about YouTube, the PTYA is a catalyst to success."

❤️ Our Wall of Love ❤️

Our students say very nice things about the course.
Here’s what quite a lot of them had to say.

Need a hand?

Still not sure?

Just want to chat?

Drop us an email at [email protected]

If you’ve got any questions about the course, or need a hand with anything else, we’re just an email away. Drop us a line and we’ll do our best to help 😊

The Part-Time YouTuber Academy

$995

One-time fee (payment plans available)

Enrol Now

🧠 The Core PTYA Curriculum - 10+ hours of material teaching you everything we know about YouTube from getting started all the way through to monetising, building a team and turning your channel from a hobby into a thriving business.
📚 PTYA Bonus Modules - More than 16 hours of extra video training on camera gear, studio setups, monetisation, repurposing, community building, newsletter creation and more.
🔑 Lifetime access to all the course material so that as your channel grows, there’ll always be useful information and insights you can benefit from every step of the way.
💪 Creator Booster Pack - You’ll get access to two of our biggest courses Part-Time Creatorpreneur and Camera Confidence to help you become a successful, confident and driven content creator with a thriving business (both worth well over $900).
📕 Our PTYA Workbook - this is a 56-page digital supplement to the course which breaks down each of the lessons into exercises you can use to really consolidate the learnings into actions that will supercharge your growth.
🚀 Our Part-Time YouTuber Productivity System, which includes checklists, frameworks and templates to turn you into a content-creation beast…
- 🚂 Create videos consistently and effortlessly through our Infinite Content Engine
- 🐝 Write scripts that captivate your audience using our H.I.V.E.S Framework and video format templates
- 📸 Identify the perfect camera, audio, and lighting gear for your budget (whatever your budget is) with our Gear Guru Checklists
- 💡 Never run out of video ideas again using our Idea Generation Machine (our 7-part Framework for generating endless content ideas), our 5 Months of Content in 5 Minutes template and our 4A Framework.
- 📗 Find the perfect editor or writer using our Outsourcing Almanack - a step-by-step method with a checklist for outsourcing, including pre-written job descriptions for editors and trial tasks for writers.
- 🔥 Showcase your individuality and stand out from the crowd with our Forge Your Brand Framework - a combination of 3 of the best systems we’ve ever used to help you identify and leverage your authentic edge as a creator, and to help you understand how to attract subscribers even in a crowded niche
- 🧭 Ensure your videos always connect with the audience you want using our Creator’s Compass
- ☄️ Find the intersection between the videos you want to make and the ones which will grow your channel with our Identity Analyst template
We’ve also got exclusive interviews with over 20 creators including Mrwhosetheboss, Matt D’Avella, Nathaniel Drew, Lana Blakely, Elizabeth Filips and more, where they chat to us about different aspects of their content creation processes, their unique strengths as creators and how they think about content creation on YouTube. Our guests have a combined total of over 36 million subscribers, so there’s an incredible amount of expertise you can learn from.
🎁 Exclusive Bonuses

Welcome to the Part-Time YouTuber Academy.

We'll help you grow your YouTube Channel faster. While saving you hours every week.

Discover the proven strategies and techniques to thrive on YouTube - without quitting your day job.

A YouTube Channel can completely change your life - it changed mine.

But I knew I wanted the freedom and flexibility that a profitable, sustainable YouTube channel could give me...

The Simple “Secret” Formula to 100,000+ Subscribers

Why do so few creators actually succeed on YouTube?

One word - time.

Growing on YouTube is hard, because it takes a lot of time. And unless you’re unemployed with no family and no friends, time is probably something you don’t have a lot of.

There are dozens of ways in which YouTube sucks up your spare time

Strategy & Niching

Idea generation

Titles and Thumbnails

Scripting

Filming

Editing

Monetising

Staying up to date

So how do you succeed on YouTube without giving up all your spare time?You build a Content Production System.

That’s the secret.

If you can systemise and operationalise your YouTube channel, you’ll be able to pump out high-quality content that genuinely helps your audience and grows your channel, without sacrificing all of your time.

Systems provide leverage. Leverage is how you increase your output while saving time.

I’ve built these systems for my channel and my business. And I can help you build yours too.

The Part-Time YouTuber Academy condenses 6 years and thousands of hours of YouTube experience into an immersive, interactive course.

I’ll teach you everything about the Infinite Content Engine, the system that I’ve used to grow my own channel, and that I’ve taught to 3,000+ other creators.

By the end, you’ll know how to build your very own Infinite Content Engine that’ll save you lots of time for the rest of your YouTube career.

As you’re working your way through the course, here’s a flavour of what you’ll get:

Okay, that's a lot of stuff. But does the Part-Time YouTuber Academy actually work?

How we've helped Beginners to shortcut their YouTube learning curve

Izzy had never made a video before she took our course. She implemented everything she learned, and her channel has grown to 300k+ subscribers since.

Ellie-Jean was (almost) a complete beginner when she joined PTYA. Almost as soon as she started posting, her channel started to take off. She took the course a second time a few months later to consolidate her learnings, and to get more feedback.

Clara had made a handful of videos before taking PTYA early in her YouTube career. She has grown her channel (in Spanish) to 200k subscribers.

PTYA has also helped more Intermediate YouTubers level-up their channels.

John had made ~35 videos, and was on 1,000 subscribers when he took PTYA. Since then, his channel’s grown to 300k+ subscribers and changed his life.

Daniel had made a few dozen videos, and had 3600 subscribers when he took PTYA. His channel immediately exploded, and he’s now approaching 900,000 subscribers.

Dami had made ~15 videos, and had 500 subscribers when she took PTYA. Since then, her channel’s followed the classic exponential growth curve, and she’s now approaching 800,000 subscribers..

Tiago Forte had been making videos on-and-off for a decade. He decided to take YouTube seriously when he took PTYA. His channel immediately exploded, drove millions of dollars of revenue for his business, and helped his first book hit the bestseller charts.

PTYA has also helped Advanced YouTubers level-up their systems and their channels.

Ankur had been making videos for 3 years, and had 36k subscribers. Take a look at what happened as soon as he took PTYA.

Ethan was already a full-time YouTuber with 400k subscribers. But taking PTYA helped him level up his channel across all fronts.

Chris already had a YouTube channel for his podcast, “Modern Wisdom” with 100k subscribers. But after taking PTYA, he decided to rebrand and relaunch his YouTube channel, taking the insights he learned from the course. Since then, his growth has absolutely skyrocketed.

Dr Julie Smith already had a significant presence on TikTok but wanted to break into YouTube as well. She took PTYA, immediately applied her learnings, and her channel exploded.

Okay, so PTYA has clearly worked for other creators. But will it work for me specifically?

Well, that depends. This certainly isn’t a magic bullet. And it’s not a get-rich-quick scheme. Success on YouTube is probabilistic.

We can help you save time and can teach you what you need to know to stack the deck in your favour.

But we can’t actually do the work for you. You have to put in the effort yourself.

Let’s start with who the course won’t work for - this course isn’t for you if:

Our only objective is to make it easier for you to maintain that level of consistency by building systems and saving time.

If that sounds like something you'd like, then this is the course for you.

If it's not what you're looking for, then sorry for wasting your time in reading this far, and we wish you the very best of luck. Regardless, feel free to email us if you need a hand with anything!

But - if you’re committed to growing your online brand and putting yourself in the best position to build, sustain and succeed at this YouTube thing, we're here for you, and we promise you'll get large amounts of value from the course.

0 - 100 Subscribers

100 - 1,000 Subscribers

1,000 - 10,000 Subscribers

10,000 - 50,000 Subscribers and beyond

Okay, I get it - the Part-Time YouTuber Academy is incredible. But what’s actually in the course? What do I get when I enrol?

Great question :) Here’s what our course curriculum looks like:

🧑‍🏫 Introduction: The Part Time YouTuber Blueprint

🕵️ Chapter 1: How to Find your Perfect Niche

🌟 Chapter 2: How To Stand Out On YouTube

💡 Chapter 3: How To Generate Endless Ideas

✍️ Chapter 4: How to Write Incredible Titles

🖼️ Chapter 5: How to Make Banger Thumbnails

🍿 Chapter 6: How to Boost your Watchtime

📈 Chapter 7: How to Grow on YouTube Part-Time

♻️ Chapter 8: How to Repurpose your Content Effectively

🚀 Chapter 9: How to Expand your Empire

You'll also get access to our Creator Booster Pack (worth $949):

Creatorpreneur Academy ($799)

Camera Confidence Masterclass ($149)

How much does this cost?

The Part-Time YouTuber Academy

$995

🎁 Wait, did you say free bonuses?

Yup. We’ve decided to bundle in a bunch of free bonuses, just for fun:

Free Bonus #1

Access to the PTYA Community

Free Bonus #2

Part-Time YouTuber Foundations

Free Bonus #3

Welcome to the
Part-Time YouTuber Academy.

So how do you succeed on YouTube without giving up all your spare time?
You build a Content Production System.

I’ve built these systems for my channel and my business.
And I can help you build yours too.

Okay, I get it - the Part-Time YouTuber Academy is incredible.
But what’s actually in the course?
What do I get when I enrol?

Our students say very nice things about the course.
Here’s what quite a lot of them had to say.