📚 The Part-Time YouTuber Academy

Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job 😉 

🚀 My Story

I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.

18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of October 2020, my channel has 1.1 million subscribers and I make over £100,000 ($130k) each month, with 5-10 hours of effort each week. I know — it’s bloody ridiculous.

These numbers are based on multiple streams of revenue built around my YouTube channel - because contrary to popular belief, ads aren’t the only (or even the best) way to monetise your channel. This is something we discuss in Module 6 of the course - more on that later 🤑

⚗️The Secret to 100,000+ Subscribers

Over the past 3 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way. I’ve spent over $30,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business.  And you know what? There’s no secret. It’s mostly just a matter of —
  1. Producing content that your audience finds useful 
  2. Posting this on YouTube once a week
  3. Repeating this for 2+ years
That’s all it takes. I can guarantee that if you follow this simple, 3-part formula, your life will change in ways you can’t imagine. For a start, you’ll learn incredibly useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from fans about how your content has changed their life 😊

But sadly, as with all things, getting started and maintaining quality + consistency is easier said than done.

🎯 The Challenges

Two years is a long time. You won’t see much growth, or any money, in the early stages. You’ll have to get over the fear of judgment from friends, family and strangers on the internet. You’ll have to figure out what you’re going to talk about, and why anyone would care what you’ve got to say. 

You’ll need to learn about cameras, microphones, lights, video editing and post-production. You’ll worry that you’re going to run out of ideas. You’ll be constantly thinking about the YouTube algorithm, while simultaneously trying not to think about the YouTube algorithm. You’ll end up negotiating with brands, plucking numbers out of thin air because you’ve got no idea how much to charge them. 

And you’ll have to do all this (and a lot more) while juggling your job, studies, relationships and health, while also doing your best to enjoy the journey and avoid burnout.

This is hard. It takes a lot of work. But it’s also really fun, and if you can make it work, it’s genuinely life-changing.

If there's one at all, the real "secret" is that you want to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time. Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.

I’ve built such a system for my channel and business, and I can help you build yours.

🧠 The Part-Time YouTuber Academy

The Part-Time YouTuber Academy is a 4-week live, interactive online course. I’ll teach you everything I know about how to build and grow your YouTube channel into a sustainable, streamlined machine that (a) pumps out valuable content for your audience, (b) appeals to the YouTube algorithm, and (c) generates healthy passive income for you, without you having to quit your job.

It’s based on the Infinite Content Engine, the system I’ve developed to grow my channel from zero to 1 million subscribers (with $1,000,000+ in annual revenue) while working full-time as a doctor. 

We’ll have 2-hour interactive group sessions, 3 times a week, with homework assignments to help you get the most out of the course. Each session will have 60-90 minutes of teaching, followed by an open Q&A. All the sessions will be recorded (and you'll have lifetime access to them) so you can always work through stuff at your own pace if you prefer that approach.  

Cohort 1 runs from 16th November to 11th December 2020. Live sessions will run 3 times a week, on Mondays, Wednesdays and Fridays at 16:00 GMT / 08:00 PT / 11:00 ET. The 4 Wednesday sessions will cover the Fundamentals of YouTubing, while the remaining 8 Monday / Friday sessions cover the core Infinite Content Engine, the system that makes being a Part-Time YouTuber sustainable, profitable and fun.

🥳 By the end of the 4-week course...

  1. You’ll have started your YouTube channel (if you haven’t yet) and published 4 videos.
  2. You’ll have the next 3 - 6 months of content planned out.
  3. You’ll be as comfortable talking to a camera as you are to a friend.
  4. You’ll get my recommendations for gear and studio setups for all budget levels, so you can up your production value while being focused on your content.
  5. You’ll have a system that ensures you’ll never run out of content ideas - The Idea Generation Machine.
  6. You’ll have a method (the HIVEs Framework) for structuring your videos in a way that appeals to your audience and to the YouTube algorithm.
  7. You’ll understand how to accelerate your growth by efficiently repurposing your content to multiple platforms with the Artery Method.
  8. You’ll understand the various monetisation options available to creators, and you’ll know how to use them to generate passive income for yourself, or high-quality leads for your business.
  9. You’ll know the value of building a team as soon as you can afford it, and you’ll have a roadmap for outsourcing your editing and hiring extra team members.
  10. You’ll learn about the important principles, strategies and tools to maximise your productivity as a creator, to help you maintain consistency without YouTube taking over your life.
"I took Ali’s Skillshare class on YouTube editing and my video editing improved so much over the course of a week, that my friends assumed I’d hired a professional editor. He knows how to take a very complicated process and simplify it into an easily-repeatable method, and I’m very excited to learn what he’s teaching in this course."
Nat Eliason, Founder of Growth Machine

👨🏽‍💻 Who's the course for?

The course is aimed at a people who (like me) want to treat YouTube as a business first-and-foremost. Yes, YouTube is a great platform for connecting with others, sharing your interests and having an impact. But if it wasn’t a viable business asset, I wouldn’t be spending so much time on it #sorrynotsorry

🚀 'Serious' Beginners
  • You recognise YouTube as an incredible opportunity to build an audience, have an impact and generate passive income. 
  • You haven't yet taken the plunge into publishing videos, but you know it's something you want to do. Maybe you've been held back by the fear of being judged, the disease of perfectionism, or even just not knowing what you'd talk about. 
  • You're willing to take your new YouTube channel seriously from day 1, and want to invest time and money up-front to set yourself up for success. 
  • In 4 weeks - You'll have launched your YouTube channel with 4+ published videos and ideas for the next 3-6 months of content. Our Fundamentals of YouTubing classes each Wednesday will give you the guidance and support you need along the way. And you'll have laid the foundation for your own Infinite Content Engine so that you never run out of content. 

🎬 Intermediate YouTubers
  • Congratulations! Your channel's already up-and-running and you've got the best side-hustle in the world. 
  • But you've realised that continually coming up with good ideas and consistently churning out valuable content is quite hard. And that growing and monetising your audience is even harder. 
  • You'd love to treat your channel as more of a business, with you as its CEO, and aim towards building your own team. But maybe the idea of 'managing a team' feels intimidating, and you wouldn't know where to start anyway. 
  • In 4 weeks - Your own Infinite Content Engine will be up and running. You'll never run out of ideas, and you'll have a systematic framework for keeping the engine churning. You'll appreciate the immense value of building a team, and know how to take the first steps to doing so. And you might even pick up some useful tips from the Fundamentals of YouTubing Wednesday classes. 

💰 Entrepreneurs & Freelancers
  • You see YouTube as a great platform to engage with your target audience and generate new leads (or brand awareness) for your business. You've got a tonne of experiential learning from growing your business that you'd love to share with your audience. 
  • But starting (or growing) your YouTube channel is always pushed to the bottom of your endless to-do list. It falls into that classic important-but-not-urgent category and so it never gets done. 
  • You're now ready to take action. You recognise the value of coaching and accountability in the process, and you're willing to put in the work to make the platform work for you and your business.
  • In 4 weeks - You'll have launched your YouTube channel with 4+ published videos. You'll have an understanding of the Fundamentals of YouTubing, and a solid lead-gen strategy, with ideas for the next 3-6 months of content through your own Infinite Content Engine. And of course, you can always work through the course at your own pace if the 6+ hours of content and homework each week for 4 weeks is too much of a commitment for your already busy schedule. 

✍️ Bloggers and Podcasters
  • You already create content that your audience loves. But you might reach a far larger and more diverse audience through YouTube. After all, 'blogs' and 'podcasts' are still pretty niche compared to 'YouTube videos', for most people around the world. You've got a backlog of content already published to your blog / podcast so it would theoretically be easy enough to repost it as YouTube videos. 
  • The issue is that YouTube can be intimidating. It's a very different skillset (albeit with some overlap) to blogging and podcasting. And the bar for production value seems to be ever-increasing. 
  • You recognise that if you could add video to your already beefy skillset, it would benefit your blog, podcast and the business you've built (or you're aiming to build) around it. Especially if you're selling your own products, you can price a video course very differently to an e-book. 
  • In 4 weeks - You'll have launched your YouTube channel with 4+ published videos. You'll have an easier time of this than the other students, because you already know how to create content - this is just a matter of transferring those skills to a new medium. You'll have ideas for your next 3-6 months of content (probably more, depending on how much you've already created) and you might even pick up some workflow tips for your blogs/podcasts from a Part-Time YouTuber 😉

📚 What’s in the Course?

🚂  The Infinite Content Engine (Monday + Friday classes)
On Mondays and Fridays, we’ll tackle the 7 modules of my flagship system, the Infinite Content Engine. By the end of the course, you’ll have the next 3-6 months of content planned out, and a system for consistently creating content that your audience (and the YouTube algorithm) loves, without burning out. We’ll cover: 

  1. The Idea Generation Machine - How to effortlessly generate content ideas from 6 different sources, to ensure that you never run out of video ideas, and you’ll always have something to work on. 
  2. The HIVEs Framework - How to structure your videos in a way that appeals to both your audience and the YouTube algorithm. And how to add flair and branding to your videos to make viewers fall in love with your channel. 
  3. Parallel Processing - How to create a content calendar and use parallel processing to boost your productivity, so you’re never stressed by impending video deadlines. 
  4. The Artery Method - How to efficiently repurpose your content across different platforms to maximise reach and diversify your business. We’ll talk about the power of an email list (you should have this from day 1), and the difference between open vs owned platforms to make your business more anti-fragile. 
  5. Building your Team - How to outsource editing (hint: you should be doing this as soon as you start making money), and how to work towards building a team of writers, researchers, editors and assistants around your channel, while remaining extremely profitable. 
  6. Effective Monetisation - How to maximally monetise your content with Adsense, sponsored videos, affiliate partnerships and your own products, without pissing off your audience. I’ll show you the real numbers behind the $100k+ per month that my YouTube channel generates, and the steps I took to get there. 
  7. Creator Productivity - How to manage your time as a (successful) Part-Time YouTuber, and how to maintain consistency across all your projects despite having a busy schedule. We’ll also talk about how to make sure you’re having fun along the way, and tips to combat burnout. 

🚀  Fundamentals of YouTubing (Wednesday classes)
Wednesday classes are perfect for anyone who hasn't (yet) started their channel, or for anyone else looking to improve their foundational skills. By the end of the course, you’ll have launched your YouTube channel and you’ll have 4 published videos, with the next 3-6 months of content planned out. On top of that, we’ll cover:

  1. How to figure out what videos to make and who your target audience is 
  2. How to get comfortable talking to a camera in an engaging fashion 
  3. How to overcome insecurity and the fear of being judged 
  4. The gear you’ll need to get started, at different budget levels 
  5. How to setup your YouTube studio to minimise the friction associated with filming 
  6. ... And anything else you’re concerned about. There’ll be plenty of time to ask me any question you have, and I’ll do my best to support you along your journey. 

Of course, just like a master swordsman, even if you're not a YouTube beginner, it's always helpful to revisit the Fundamentals

☎️  The Support Community
In each of the 12 Zoom calls (3 times a week), there’ll be ample opportunity to ask me any and all questions you need to. On top of that, you’ll have lifetime access to our Support Community where you can ask and answer questions with me, my team and the other students.

Premium and Executive edition students will also get priority access to me and my team throughout the course (and beyond), so you’ll have our expertise on-tap should you need it. We'll also be running optional daily Zoom coworking sessions (Power Hour) that you're welcome to join if you need some motivation to keep going. 

💰 Money-Back Guarantee

I want this investment to be 100% risk-free for you. If you watch the video lessons, complete the homework, and still don’t find the course valuable, drop me an email and I'll happily refund your full payment within 30 days of the start of the course. 

🧠 Plans & Pricing

Enrolment for Cohort 1 has now closed. The cohort is running from 16th November to 11th December 2020. Please sign up to the mailing list below if you're interested in future cohorts - we'll drop an email when it's time for the next one (probably Feb 2021). 

🧠 The Part-Time YouTuber Academy

Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job 😉