Two years is a long time. You won’t see much growth, or any money, in the early stages. You’ll have to get over the fear of judgment from friends, family and strangers on the internet. You’ll have to figure out what you’re going to talk about, and why anyone would care what you’ve got to say.
You’ll need to learn about cameras, microphones, lights, video editing and post-production. You’ll worry that you’re going to run out of ideas. You’ll be constantly thinking about the YouTube algorithm, while simultaneously trying not to think about the YouTube algorithm. You’ll end up negotiating with brands, plucking numbers out of thin air because you’ve got no idea how much to charge them.
And you’ll have to do all this (and a lot more) while juggling your job, studies, relationships and health, while also doing your best to enjoy the journey and avoid burnout.
This is hard. It takes a lot of work. But it’s also really fun, and if you can make it work, it’s genuinely life-changing.
If there's one at all, the real "secret" is that you want to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time. Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.
I’ve built such a system for my channel and business, and I can help you build yours.